Research & Analysis: I conducted contextual inquiries, user interviews, surveys, and analyzed in-app interactions to understand the pain points and user needs. The team also invested time in learning more about the proprietary SuperPro© operational process developed to deliver quick, easy & trusted service.

Information Architecture: Based on our research findings, I collaborated with the Product Team to restructure the app's features and information according to each employee persona's needs. Identifying the core features helped us create a release plan & add usability improvements to the product. The team also used our company's proprietary labor study data to adhere to the time benchmarks.

Wireframing & Prototyping: My team & I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Once stakeholders were aligned, we built a high-fidelity, interactive prototype to test the design in our stores.

Usability Testing: I conducted usability tests with employees in stores (3 different roles) to validate the design and identify areas for improvement. Based on the feedback, we ran a few iterations to make necessary adjustments to the design.

Visual Design & Design System: We took a product-driven approach to building our cohesive design system that would be the building blocks of the new products. We also created extension libraries to maintain design consistency & differntiation across our several brands & products.